First-time fragrance buyers, gift buyers
Intro
A signature scent isn’t something you shop for. It’s something you discover. But there’s a method to it — and once you understand a few basics, you’ll know exactly what you’re looking for.
Key Points
- Understand fragrance families: floral, woody, oriental, fresh
- Know your notes: top, heart, base — and why the dry-down matters
- Test on skin, not paper
- Give it time — a good fragrance evolves over hours
- Start with Impressions if you love a specific iconic scent

Explore the Impressions collection and find your match.
